Programme 2026

10:00 | TOURISM 365 - The Opening

The anniversary edition opening and setting the tone for the ideas, shifts and opportunities that will define tourism in the decade ahead.

LEADERSHIP, STRATEGY & VALUE

10:30 | Setting the Stage: WHAT TOURISM MUST BECOME NEXT

Tourism is being redesigned in real time — by new travellers, AI, climate pressure, changing values and the shift from volume to value.

11:00 | MINISTERIAL FORUM: From Seasonality to Sustainable Value

A high-level dialogue on how governments and destinations move beyond seasonal growth and build more resilient, competitive and higher-value tourism economies.

12:30 | Coffee/Food & Networking Break

TRANSFORMING TOURISM – FROM CHALLENGES TO OPPORTUNITIES

13:00 | Keynote: TOURISM AS A STRATEGIC NATIONAL ASSET

Tourism can no longer be treated only as an industry of arrivals and overnight stays, but as a strategic force for economic development, regional resilience, investment, employment and quality of life.

13:25 | Key-note: REGENERATIVE & CLIMATE-SMART TOURISM

The future will reward destinations that protect what makes them valuable, adapt to climate realities and create more value for people, places and nature.

13:50 | Panel discussion: THE EXPERIENCE ECONOMY REIMAGINED

The next competitive edge is not another campaign, but experiences people remember, share and return for.

14:30 | Smart Talk: MARKETING FOR THE NEXT DECADE - Digital marketing in the age of AI, creators and smarter travellers

Digital marketing in the age of AI, creators and smarter travellers — how content, data and communities can turn attention into year-round demand.

15:10 | Fire-side chat: THE BUYER’S PERSPECTIVE: What Makes a Destination Bookable

An honest conversation with international buyers on what makes a destination easy to understand, easy to sell and worth adding to a programme.

15:40 | Cocktail Networking

16:30 | T365 Globetrotter PUB QUIZ

A light, interactive networking format connecting participants through destinations, travel m knowledge and a little friendly competition.

17:00 | T365 Student Hackathon Pitch: NEXTGEN TOURISM IDEAS

Young talent takes the stage with bold ideas for tourism’s future - revealing what the next generation already understands about technology, values and travel behaviour.

20:00 | T365 Excellence Awards Night & Celebration

Not a traditional awards ceremony, but an anniversary night of recognition, stories, music, networking and celebration of the people and ideas moving tourism forward!

09:30 | Opening Remarks: Turning Ideas into Action

The second day shifts from big questions to practical moves: markets, products, intelligence, experience and business opportunities.

PRODUCTS BEFORE PROMOTION

09:45 | Keynote: BEYOND VISITOR NUMBERS

The next era of tourism will not be won by counting more visitors, but by creating more value, better timing and stronger reasons to travel.

10:00 | Tourism Directors Dialogue: VALUE OVER VOLUME

Tourism board leaders explore the shift from promotion to product, from short-term campaigns to long-term competitiveness and from numbers to value.

10:40 | Fireside chat: Special Guest

A conversation with a leading international voice in tourism on what destinations and businesses must understand now in order to stay relevant in the decade ahead.

11:00 | Panel discussion: THE POWER OF SPORT, MUSIC AND FILM IN DESTINATION DEMAND

Sport, music, film and major cultural moments are becoming powerful engines of destination identity, visibility and year-round travel demand.

11:40 | Panel discussion: THE NEW TRAVELLER - HEALTH, MEANING AND PERSONALIZATION

The new traveller is looking for more than escape - seeking wellbeing, purpose, relevance and experiences that reflect personal values.

12:30 | Coffee/Food & Networking Break

INTELLIGENCE & EXPERIENCE

13:10 | T365 Student Hackathon: Winning Team Presentation

The winning student team presents its solution for the future of sustainable and year-round tourism - a glimpse into the ideas, talent and thinking that will shape the next generation of the industry.

13:30 | Smart talk: AI, DATA & SMART DESTINATIONS - What Are We Missing?

What is coming next — and what do younger generations already understand that the rest of the industry is still trying to catch up with?

13:50 | Smart Talk: THE FUTURE IS OFF-SEASON

The off-season is no longer empty space in the calendar, but one of tourism’s greatest opportunities for creativity, value and smarter growth.

14:30 | Smart Workshop: EXPERIENCE ABOVE ALL – Designing What Travellers Remember

A practical session on turning local identity, storytelling and creativity into memorable, market-ready tourism experiences.

15:30 | Closing Cocktail & Networking

A final opportunity to reflect on key insights, build new collaborations and turn conversations into future projects, partnerships and business opportunities.

Parallel Programme

11:00–16:00 | T365 B2B Marketplace

Closed session · Prior registration required

A curated business platform connecting tourism suppliers, hotels, DMCs, destinations and experience providers with selected international buyers, tour operators, travel agencies and partners. Through pre-scheduled meetings, destination presentations and targeted networking, the Marketplace creates space for concrete business opportunities and new market access.

Including:
Destination presentations
Supplier-buyer meetings
T365 Experience Lab Zagreb
Networking & follow-up opportunities

16:15 | B2B Closing Cocktail & Networking