Lifestyle & adventure content creator
Antonia Ivić is a physiotherapy graduate, certified swimming coach, content creator and winner of Survivor 2023, driven by a passion for movement, storytelling and experiences that push her beyond familiar boundaries. She is also the founder of Survajzvijeri, a sports association that encourages children to embrace an active and healthy lifestyle, spend more time in nature and develop confidence through movement and new experiences.
Sports, travel, nature and challenges are recurring themes in both Antonia’s life and content, giving her a perspective on tourism that goes beyond simply visiting and presenting a destination. Her stories are built around participation, doing something, testing yourself and experiencing a place through movement, adventure and contact with nature. At a time when audiences are surrounded by polished destination imagery and an endless stream of content, her approach shows why experiences people can imagine themselves participating in can become powerful drivers of attention. It also opens a wider conversation about how creators can help destinations move from being something audiences simply see on their screens to something they actively want to experience themselves.