Myriam Younes is Managing Director of Advertising at Rome2Rio, part of Omio Group, where she leads the global advertising, data-led partnerships, and monetisation strategy across both brands.

With over a decade of experience in travel tech and commercial strategy, Myriam works at the intersection of AI, multimodal mobility, and destination marketing, helping destinations and brands understand not just where travellers want to go – but how they actually move. Her work focuses on transforming high-intent travel demand into smarter, more sustainable outcomes through data, context, and traveller behaviour insights.

At Rome2Rio, she leverages mobility data and AI-driven insights to uncover emerging travel patterns across rail, coach, ferry, air, and multimodal journeys, enabling destinations to disperse demand, reduce pressure on hotspots, and support long-term sustainability goals without compromising the traveller experience.

Myriam is a frequent speaker at international industry events, including FITUR Madrid, ITB Berlin, A World For Travel Paris, Arabian Travel Market Dubai, as well as UN Tourism and European Travel Commission events. She is based in Madrid and works globally across Europe, the Middle East, the Americas, and APAC.