10th Anniversary Edition · TOURISM 365 Conference · Zagreb 2026
T365 Excellence Award
Tourism Honours of Excellence 2026
Recognising the destinations, organisations and ideas moving tourism forward.
Day(s)
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Hour(s)
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Minute(s)
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Second(s)
25 Jun, Applications Open
15 Sep, Deadline
25 Sep, Shortlist
6 Oct, Awards Night · Zagreb
Why Enter
T365 Excellence is more than an award.
It is a platform.
By entering T365 Excellence, you gain access to an international network of tourism leaders, decision-makers, investors and media – all gathered around the future of year-round, sustainable tourism.
WHY ENTER
International Recognition
Gain recognition among tourism leaders, decision-makers, buyers and international partners across Europe and beyond.
Visibility & Media
Shortlisted entries receive dedicated visibility through TOURISM 365 channels. Winners are featured in post-event content, social media and media communications.
New Partnerships
Connect with tourism leaders, investors, development agencies and potential partners gathered at the region’s leading strategic tourism conference.
Independent Evaluation
Gain recognition among tourism leaders, decision-makers, buyers and international partners across Europe and beyond.
European Stage
Shortlisted entries receive dedicated visibility through TOURISM 365 channels. Winners are featured in post-event content, social media and media communications.
New Partnerships
Connect with tourism leaders, investors, development agencies and potential partners gathered at the region’s leading strategic tourism conference.
Award Categories
Five categories. One Grand Honour.
CATEGORY 01 - 05
T365 Excellence Awards recognise outstanding work across five distinct areas of tourism. Find the category that best fits your work — or submit to multiple with organiser approval.
Category 01
T365 Destination Vision Award
Tourist boards, DMOs, cities, municipalities, destination clusters
Category 02
T365 Experience Award
This category recognises tourism experiences that successfully combine local identity, responsible development and strong market appeal.
We are looking for creative, authentic, bookable experiences that engage visitors through compelling storytelling while creating value for local stakeholders, producers, communities and partners.
Entries should demonstrate responsible use of cultural and natural resources, a clear connection to place and genuine potential to attract visitors throughout the year.
Experience providers, cultural routes, food & wine, outdoor, rural
Category 03
T365 Innovation in Tourism Award
For an innovative product, solution, digital tool, business model or new format that improves tourism operations, destination management or the visitor experience. This category celebrates innovative approach and model that improve tourism operations, destination management or the visitor experience.
We are looking for ideas that respond to a real industry need and demonstrate originality, practical value and clear relevance to users. Entries may include new travel experiences, AI and data solutions, digital platforms, smart interpretation, visitor-management systems or new business models with the potential to grow, scale or be replicated elsewhere. Innovation may be technological, operational, experiential, organisational or commercial.
Tech companies, startups, DMOs, hospitality innovators, AI solutions
Category 04
T365 Best Practice Award
Hotels, DMCs, agencies, public institutions, associations, cross-sector initiatives
Category 05
T365 Marketing & Communication Excellence Award
This category recognises marketing campaigns, communication strategies and promotional initiatives that successfully position a destination, experience or tourism product as year-round, sustainable or high-value.We are looking for entries with a clear strategic objective, original creative execution and effective use of channels such as digital media, PR, content, influencers, outdoor advertising, events or partnerships. Campaigns should demonstrate measurable impact through reach, engagement, bookings, media value, brand perception or stronger off-peak demand, and must have been active within the past 24 months.
TZs, agencies, brands, hotels, DMOs, companies — agencies may enter on behalf of clients
Application Process
From Submission to Celebration
1
Call for Entries
From 25 June
Categories, criteria and application form published
2
Submit Your Entry
3
Jury Evaluation
4
Shortlist
5
Awards Night
T365 Grand Honour
The highest T365 recognition — presented at jury discretion to the entry that most convincingly advances year-round, sustainable and high-value tourism and sets a new benchmark for the sector. Selected from category winners.
* T365 Future Talent Award (Student Hackathon) is assessed separately and is not part of the public call for entries.
Open to Croatia, Europe and the World.
T365 Excellence Awards welcome entries from any organisation actively contributing to tourism development — regardless of size, country or sector.
Eligible Applicants
- Tourist boards and DMOs
- Cities, municipalities, regional authorities
- Hotels, resorts, accommodation providers
- Tourism companies and DMCs
- Attractions and experience providers
- Cultural institutions
- Public bodies and development agencies
- Marketing and communication agencies*
- Cross-sector partnerships and initiatives
Entry Requirements
- Entry must be submitted in English
- Project/campaign must be active or launched in the last 24 months
- Must be directly connected to tourism or destination development
- Must contribute to year-round, sustainable or high-value tourism
- Applicant must provide description, objectives, results and visual material
- Same project may be entered in one category only
- Shortlisted applicants expected to attend Awards Night in Zagreb
- Organiser may reassign entry to more appropriate category