Vice President, Croatian Chamber of Economy – HGK
Andreja Vukojević is Vice President of the Croatian Chamber of Economy – HGK, the largest Croatian business network representing and promoting the interests of its members.
Her work is focused on strengthening the competitiveness of Croatian businesses, with a particular emphasis on tourism, communication, marketing, education and the development of new products and services. She has been actively involved in initiatives aimed at improving the business environment for tourism companies, encouraging cooperation across the sector and supporting the development of sustainable tourism across Croatian regions.
Before assuming the role of Vice President, she served as Director of the Tourism Sector and the Marketing and Communication Department at HGK. In this role, she coordinated activities related to tourism business support, educational programmes, sector resilience, stakeholder cooperation, media relations, internal communication and promotional campaigns.
Previously, Andreja was Head of Brand Development at the Croatian National Tourist Board, where she worked on national tourism brand campaigns including Safe Stay in Croatia, Digital Nomads and high-season promotional campaigns. Earlier in her career, she worked in the Marketing Division of Croatian Post, first as Head of Promotion and later as Director of Marketing.
She holds a master’s degree in Domestic and International Trade Management from Libertas International University and has completed numerous professional programmes in marketing, communication, digitalisation and leadership.