Milka Karadža
Head of Sales, GEN-I Hrvatska | Product Portfolio Manager, GEN-I

Milka Karadža is Head of Sales at GEN-I Hrvatska, where she leads sales activities in the Croatian market, helping businesses address their energy needs and navigate an evolving energy landscape. Her work spans energy procurement, renewable energy integration and battery storage solutions, with a focus on cost predictability and long-term business competitiveness.

Alongside her sales leadership role, she also serves as Product Portfolio Manager at GEN-I. Her professional background also includes roles at Boston Consulting Group, Pfizer and Akrapovič, bringing experience across international organisations and diverse business environments.

Her international experience at BCG across Central and Eastern Europe (CEE) and South-Eastern Europe (SEE) also gave her a first-hand perspective on business travel and hospitality, complementing her personal interest in tourism and cultural heritage.

At TOURISM 365, she brings an energy-sector perspective to the discussion of tourism competitiveness: how businesses can connect energy procurement, investment in renewables and smarter resource management with their commercial priorities, while maintaining the quality of the guest experience.