Novotel Hotel Zagreb

10:00 – 16:00 | Strategic Conference

Kaia Hall, Novotel Hotel Zagreb

Master of the Ceremony: Martina Validžić, TV host, MC & VO artist

10:00 | Opening Session: The Next Decade Starts Here

The anniversary edition opening by setting the agenda for the ideas, shifts and opportunities that will define tourism in the decade ahead.

Ivana Kolar, Conference organiser / CEO, Julius Rose
Tine Murn, Co-Founder, New Deal Europe
Hrabren Suknaić, Co-Founder, S.T.A.R. Digital Group
Andreja Vukojević, Vice President, Croatian Chamber of Economy - HGK
Saša Muminović, President, SLO CRO Chamber of Commerce and Industry
Tonči Glavina, Minister of Tourism and Sport, Republic of Croatia

LEADERSHIP, STRATEGY & VALUE

10:30 | Setting the Stage: WHAT TOURISM MUST BECOME NEXT

Tourism is being redesigned in real time — by new travellers, AI, climate pressure, changing values and the shift from volume to value.

Alessandra Priante, Co-Chair, SIGA Europe Advisory Board

10:55 | Fireside chat with Special Guest: No More Business as Usual - A Traveller Reality Check

Sharp conversation with one of the most trusted travel journalists on how travellers are changing, what is reshaping demand, and why destinations must rethink value, trust, access and experience for the decade ahead. No slides. No script. Just the questions that matter.

Simon Calder, Travel Journalist & Broadcaster
Moderator: Martina Validžić, TV author and Travel Journalist

11:30 | Special Leadership Conversation – TBC

A high-level conversation on tourism’s role in economic development, regional competitiveness, investment, infrastructure and international positioning.

11:50 | Ministerial Forum: FUTURE BEYOND VISITOR NUMBERS

A high-level dialogue on how governments and destinations can move beyond seasonal growth and build more resilient, competitive and higher-value tourism economies. The next era of tourism will not be defined by attracting more visitors at any cost, but by creating greater value, managing demand more intelligently and building stronger reasons to travel throughout the year.

12:30 | Coffee/Food & Networking Break

BUILDING TOURISM THAT LASTS

13:00 | The Low Season Synapse: How Quieter Months Build Year-Round Value

What if the strongest tourism value is created outside the obvious peak? This keynote explores how destinations can turn low season into a strategic advantage - through better experiences, stronger local life, smarter demand and new reasons to travel now.

Ged Brown, CEO, Low Season Traveller

13:25 | Panel discussion: THE INFRASTRUCTURE OF HIGH-VALUE TOURISM - Energy, digitalisation, sustainability and experience as the new tourism advantage

A focused discussion on what high-value tourism really means today — from premium infrastructure, smart energy and digital solutions, and global brands to curated experiences, quality guests and long-term destination value. The panel explores what makes destinations worth more, not just cost more.

Presented in partnership with GEN-I

Josipa Jutt Ferlan, CEO, Hilton Hotels - Zagreb City Hotels
Milka Karadža, Head of Sales, GEN-I Croatia & Product Portfolio Manager, GEN-I
Kristina Milin, Partner & Head of hospitality advisory, Horwath HTL Croatia
Moderator: TBC

14:05 | Keynote: FROM VISIBILITY TO BOOKABILITY - How destinations reach the right markets

What it takes for a destination to move from awareness to real business and how travel advisors, networks, partnerships and product readiness influence destination demand and booking decisions.

Peter E. Pincus, Chief Commercial Officer, CCRA Travel Commerce Network

14:25 | Smart Talk: BUYER’S PERSPECTIVE - The U.S. Market to Watch

An honest conversation with North American travel leaders on what makes a destination easy to understand, easy to sell and worth adding to a programme - from product clarity and access to storytelling, trust, value and long-term market potential.

Supported by Croatian National Tourist Board - CNTB

Chris Alestra, Vice President, Signature Travel Network
Leila Krešić-Jurić, Director North America, Croatian National Tourist Office

15:00 | Panel discussion: THE NEW TRAVELLER - HEALTH, MEANING AND PERSONALIZATION

The traveller has changed. Health, wellbeing, prevention, recovery and personal meaning are becoming powerful reasons to travel. This panel explores how destinations, clinics, spas and wellbeing providers can respond to new expectations and create higher-value tourism experiences.

Alina Huseynli, Director, iLab Institute Karlovy Vary
Ahmed AlOraij, Chairman, Saudi Health Tourism Association
Riccardo Mortandello, Mayor, Montegrotto Terme / President, European Heritage Thermal Towns Association - EHTTA
Moderator: Rajan Datar, BBC journalist and broadcaster

AFTER NETWORKING & EXPERIENCE PROGRAMME

Various conference spaces
After the main stage, the programme continues with refreshments, informal networking, a travel-themed quiz and the next generation of tourism ideas at the Student Hackathon.

15:40 | Cocktail Networking & Refreshment

Atrium

An informal afternoon gathering designed for easy introductions, unexpected conversations, new business connections and intro to the Celebration.

16:30 | T365 Globetrotter PUB QUIZ: Travel, Destinations & Fun Connections

Lobby bar

A light and interactive networking format connecting participants through destinations knowledge, travel trivia and friendly competition.

by feJst domača ekipa (Hosted in Croatian)

17:30 | T365 Student Hackathon Pitch: THE NEXTGEN TOURISM IDEAS

Nur Hall

Young talent takes the stage with bold ideas for tourism’s future - revealing what the next generation already understands about technology, values and travel behaviour.

RECOGNITION, NETWORKING & CELEBRATION

20:00 – 24:00 | T365 Excellence Awards Night & 10th Anniversary Celebration

Kaia Hall 2&3

More than an awards ceremony - an anniversary evening of recognition, inspiring stories, music, networking and celebration, honouring the people, places and ideas moving tourism forward.

with MC Rajan Datar, BBC journalist and broadcaster

---

Parallel Programme

09:00 – 17:00 | T365 Student Hackathon - Young Minds. Real Challenges. New Tourism Solutions.

Dija Hall · Closed session for Students

Student teams from leading European universities work on a real industry challenge and develop practical solutions for year-round and sustainable tourism and compete for valuable awards.

Educator: Vedran Štajdohar, Unformal educator, Association Mladi u fokusu (Youth in Focus)

Novotel Hotel Zagreb

09:00 – 16:00 | Strategic Conference

Kaia Hall 2 & 3, Novotel Hotel Zagreb

Master of the Ceremony: Martina Validžić, TV host, MC & VO artist

09:00 | Opening Remarks: Turning Ideas into Action

The second day shifts from ambition to execution, focusing on products, markets, intelligence, experience and business opportunities.

Ivana Kolar, Conference organiser, Julius Rose
Tine Murn, Co-Founder, New Deal Europe
Petar Pavić, Co-Founder, S.T.A.R. Digital Group

PRODUCT BEFORE PROMOTION

09:15 | T365 Student Hackathon: Winning Team Presentation

The winning student team presents its solution for the future of sustainable and year-round tourism - a glimpse into the ideas, talent and thinking that will shape the next generation of the industry.

09:30 | Spotlight Session: The End of Travel Planning as We Know It - Platforms, AI and the Battle for the Next Booking

Global travel platforms are changing how travellers search, compare, decide and book. This session explores how brands can turn travellers into customers, how AI, data and new interfaces will reshape demand - and what destinations must do to remain visible and bookable.

Evelina Hederer, Director, Business Development EMEA, Expedia Group Advertising

09:55 | Smart Case: WHEN SPORT BECOMES DESTINATION STRATEGY - Ultra-trail, cycling and multi-sport events as drivers of year-round tourism

A practical session on how trail, cycling and multi-sport events can create real tourism value beyond the main season, driving overnight stays, local spending, brand visibility and stronger year-round demand.

Boštjan Mikuž, Outdoor Entrepreneur, Good4Venture
Paco Wrolich, Cycling Coordinator, Kärnten Werbung
Jurica Barać, Co-founder and CEO, HIGHLANDER
Vladimir Miholjević, Race Director, Istria300 (TBC)
Moderator: Tine Murn, Co-Founder, New Deal Europe

10:45 | Panel Discussion: Why Should Anyone Care About Your Destination?

What makes a destination story impossible to ignore? Editors and media leaders reveal why some travel stories are published, shared and remembered, while others disappear in the daily flood of content.

Martin Kallinger, Head of Editorial, krone.at / Kronen Zeitung
Emilee Tombs, Assistant Travel Editor, The Independent
Moderator: Mirela Hegediš Horvat, Director of tportal & digital services, Hrvatski Telekom

11:20 | Smart Talk: THE EXPERIENCE ECONOMY REIMAGINED - What travellers remember, share and book next

Two perspectives on what makes travel matter now: bold products, young travellers, social media power, AI inspiration and experiences that people don’t just book - they talk about.

Dominik S. Černjak, President, Tourist Association of Slovenia
Finola Daley-Dee, Content Creation, Social Media & Public Relations, Nola Comms
Moderator: Dijana Domonkoš, Co-founder & Managing director, Crew Media

11:55 | Panel Discussion: BRAND vs. ALGORITHM: Who Wins the Customer in the Age of AI?

As AI, platforms and algorithms reshape how travellers discover and choose destinations, what happens to brand, creativity and trust? A conversation on how destinations can stay memorable, visible and relevant in the age of intelligent search and automated recommendations.

Raja Saggi, B2B Tech Leader
Davor Bruketa, Co-Founder & Creative Director, Bruketa&
Moderator: Petar Pavić, S.T.A.R. Digital Group

12:30 | Coffee/Food & Networking Break

ATTENTION, INTELLIGENCE & EXPERIENCE

13:10 | NextGen Spotlight: AI, DATA & SMART DESTINATIONS - What Are We Missing?

What is coming next — and what do younger generations already understand that the rest of the industry is still trying to catch up with?

Jasnoor Kaur, Founder & CEO of SoinsAI

13:35 | Spotlight Session: Mapping Discovery To Demand: How access shapes where travellers go

A sharp look at how travellers move from inspiration to booking and what destinations and providers must do to stay visible, relevant and easy to choose across today’s connected travel platforms.

Myriam Younes, Managing Director of Advertising, Rome2Rio
Moderator: Hrabren Suknaić, Co-Founder, S.T.A.R. Digital Group

14:10 | Smart Workshop: EXPERIENCE ABOVE ALL – Designing What Travellers Remember

A practical session on turning local identity, destination storytelling and creativity into distinctive, market-ready experiences that travellers understand, value and remember.

Vanja Čvrljak, Director, Zadar County Tourist Board
Marijana Kalčić, Director, Kvarner County Tourist Board
Mislav Matišić, Director, Osijek-Baranja County Tourist Board
Moderator: Helena Matuša, Director, Entrepreneurial Centre of Krapina-Zagorje County

15:00 | Smart Workshop: ATTENTION IS THE NEW TOURISM CURRENCY - AI, creators and the battle for relevance

Travel marketing is entering a new era shaped by AI, creators, short-form video and smarter travellers. How can destinations and tourism brands turn attention into relevance, trust and meaningful year-round demand?

Dario Marčac, Co-founder & Partnerships director, Crew Media

16:00 | Closing Cocktail & Networking

Atrium

A final opportunity to exchange ideas, deepen new connections and turn conference conversations into future projects, partnerships and business opportunities.

---

Parallel Programme

11:00 – 16:00 | T365 B2B Marketplace

Kaia 1 Hall · Closed session · Prior registration required

A curated business platform connecting hotels, DMCs, destinations and experience providers with selected international buyers, tour operators, travel agencies and partners. Through pre-scheduled meetings, destination presentations and targeted networking, the Marketplace creates space for concrete business opportunities and new market access.

Supported by New Deal Europe

Presentation: Croatia Full of life - Product Highlights for International Buyers
Ana Lelas, Specialist Coordinator in Product Development Department, Croatian National Tourist Board - CNTB

Presentation: SLOVENIA – Boutique. Green. Diverse. - What to Sell Next
TBC, Slovenian Tourist Board - STO

Presentation: Crikvenica – Discover, Enjoy, Repeat - Year-Round Product Opportunities
TBC, Crikvenica Tourist Board

Presentation: Meet. Feel. Explore. Zadar - Experiences Ready for the Market
Iva Bencun, Director, Zadar Tourist Board