8th International Conference on Trends and Future of Tourism

30 September – 2 October 2024, Zagreb – live & online

Strategic Conference TOURISM 365
Smart Tourism Meet Up
TOURISM 365 b2b Marketplace with New Deal Europe

Organised by Julius Rose

Powered by Croatian National Tourist Board, Zagreb Tourist Board and Croatian Chamber of Economy

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Discover cutting-edge trends, explore innovative strategies, and connect with top industry leaders!

TOURISM 365 – inspiring and dynamic conference on tourism development, trends and the future of industry connects politics, large corporations and small entrepreneurs.

As one of the most significant annual tourism events, it unites leaders from Croatia, Southeast Europe, and across the globe.

Join eminent speakers and top tourism experts analysing tourism results and discussing new challenges and opportunities such as sustainability, smart tourism, destination development, climate change impact, role of AI in travel, year-round operations and premium experiences.

B2B Marketplace provides a unique platform for tourism companies, travel agencies, and DMCs to connect with global buyers.

About TOURISM 365:

Strategic Conference
Smart Tourism Meet Up
Educational workshops

B2B Marketplace
Educational workshops

T365 Loung Fair
Evening events
Time for Zagreb Museums

This year speakers:

Juliet Kinsman

Sustainability editor and consultant, Condé Nast Traveller / Bouteco

Tom Hall

Vice President, Lonely Planet

Adele Youngs

Co-founder & Director, Live Travel and Tours/ Board Member, ETOA

István Ujhelyi

UN Tourism Ambassador to the EU

Tonči Glavina

Minister of Tourism and Sport, Republic of Croatia

Susanne Kraus-Winkler

State Secretary for Tourism of the Republic of Austria

Matjaž Han

Minister of the Economy, Tourism and Sport, Republic of Slovenia

Frederico Fernandes

Arab Aviation Summit Director

Csilla Mezösi

Secretary-General, European Spas Association (ESPA), Belgium

Michael Jost

Head of Group Strategy Product, Volkswagen Group / Founder, eD-TEC

Caroline Couret

Director, Creative Tourism Network®

Alessandra Priante

President, ENIT SpA - Italian Tourism Board

Kristjan Staničić

Vice President, European Travel Commission / Director, Croatian National Tourism Board

Andreja Vukojević

Director of the Tourism Sector, and Marketing and Communication Department at Croatian Chamber of Economy

Martina Bienenfeld

CEO, Zagreb Tourist Board

Thomas Bömkes

Managing Director, Diversity Tourism and ITB Medical Tourism partner

Hajdi Ćenan

Co-Founder & CEO, airt

Ivana Budin Arhanić

Management Board Member, Valamar Riviera

Damir Hoyka

Art photographer and Founder of Fotosofia

Catalina Taltavull Carretero

CSO & Representative for SE Europe

George Tziallas

Executive Advisor, DBC diadikasia

Bruno Bajec

Senior Regional Manager, Dell

Tena Žganec

Project Manager, Innovation Centre Nikola Tesla & Nuqleus

Kristijan Švajnzger

Regional General Manager East Europe, Nordic and Caucasus, Intrepid Travel

Roberto Gobo

Director of digital strategy and technology in Valamar Riviera

Tine Murn

Director and Co-Founder, New Deal Europe

Robbert Dee

Co-founder, New Deal Europe

Adrian Krajcar

TikTok creator, Crew

Magdalena Zatko

TikTok creator, Crew

Karlo Turić

TikTok creator, Crew

Jan Mihaljević

TikTok creator, Crew

Saša Muminović

President of SLO CRO Business Club

Mladen Sirovica

Economy reporter, Croatian National Television

Zlatan Muftić

Convention Bureau Director, Zagreb Tourist Board

Ivana Kolar

CEO,
Julius Rose / TOURISM365

Frano Ridjan

Master of Ceremonies

Programme 2024

TOURISM 365 Preliminary program

8th International Conference on Trends and Future of Tourism

September 30 - 2 October 2024, Sheraton Zagreb hotel / live & on-line

September 30th

Program 30.09.2024.

19:00  |  Cocktail reception in the Green

Join us for an evening reception in a lush, green setting of Terme Tuhelj

Program 01. october 2024, Grand Ballroom

10:00 | Welcome address

Kick off our groundbreaking conference with a dynamic opening ceremony
Ivana Kolar, Conference organiser, Julius Rose
Tine Murn, Co-Founder, New Deal Europe
Saša Muminović, President, SLO CRO Chamber
Martina Bienenfeld, Director, Zagreb Tourist Board
Tonči Glavina, Minister of Tourism and Sport, Republic of Croatia

TOURISM UNDER PRESSURE - ADAPTING TO CHANGE
Join global tourism leaders as they share innovative strategies for navigating today's rapidly shifting landscape. Discover how industry pioneers are redefining tourism and leading the change to ensure future success.

10:20 | Smart Talk: CHALLENGES OF SEASONALITY AND THE FRAME OF TOMORROW

Kristjan Staničić, Director, Croatian National Tourist Board

10:40 | Setting the Stage: REDEFINING TOURISM

Istvan Ujhelyi, UN Tourism Ambassador to the EU

11:00 | MINISTERIAL FORUM: BUILDING RESILIENCE - LEADING THE CHANGE

Tonči Glavina, Minister of Tourism and Sport, Republic of Croatia
Sussane Kraus-Winkler, State Secretary at Ministry of Economy, Republic of Austria
Matjaž Han, Minister of Economy and Tourism, Republic of Slovenia
Moderator:Mladen Sirovica, Economy reporter, Croatian National Television

12:20 | Coffee/food break

TRENDS SHAPING THE FUTURE
Explore the cutting-edge trends reshaping the tourism industry, from climate change and sustainability to artificial intelligence, health tourism, and premium experiences. Learn how leading companies are navigating these shifts, achieving excellence, preserving authenticity, and exceeding expectations.

13:00 | Intro: STORIES – 100% PREMIUM

Andreja Vukojević, Tourism Sector Director, Croatian Chamber of Economy

13:10 | Key-note: SUSTAINABLE TRAVEL AND CLIMATE IMPACT

Juliet Kinsman, Sustainable editor and Consultant, Condé Nast Traveller / Bouteco

13:30 | Panel discussion: NAVIGATING THE SHIFT TOWARDS SUSTAINABLE TRAVEL

Frederico Fernandes, Director, Arab Aviation Summit
Juliet Kinsman, Sustainable editor and Consultant, Condé Nast Traveller / Bouteco
George Tziallas, Executive advisor, DBC diadikasia
Michael Jost, Head of Group Strategy Product, Volkswagen Group / Founder eD-TEC
Moderator: Ivana Budin Arhanić, Member of the Management Board, Valamar Riviera

14:20 | Key-note: LOCAL VOICE OF PREMIUM EXPERIENCE

Tom Hall, Vice-President, Lonely Planet

14:40

| Panel discussion: EXCELLENCE IN FOCUS: ELEVATING PREMIUM TOURISM AND HEALTH TO SURPASS EXPECTATIONS

Csilla Mezosi, Secretary general, European Spas Association ESPA
Tom Hall, Vice-President, Lonely Planet
Thomas Bömkes, CEO, Diversity Tourism
Moderator: Robert Dee, Co-Founder, New Deal Europe

15:30 | Networking over Food and Wine degustation

19:00 | After Party at the Secret location

Don’t miss this unforgettable experience!

Program 02 October 2024, Grand Ballroom

09:00 | Opening Remarks

Start day 2 with fresh perspectives and enthusiasm

Ivana Kolar, Conference organiser, Julius Rose
Tine Murn, Co-Founder, New Deal Europe
Robert Dee, Co-Founder, New Deal Europe


NEW AGE OF TOURISM

Discover innovative strategies to move tourism beyond overtourism and peak seasons. Learn how to leverage art, culture, and AI to boost tourism products and drive sales. Explore how young travellers and new generations are shaping the future of tourism.

Presentation: Destination Zagorje

09:20

| The newest Market Report: ROADMAP TO MOVE DESTINATIONS AWAY FROM OVERTOURISM - A CHALLENGE TO BE FACED USING DATA

Catalina Taltavull, Chief Sales Officer, Mabrian Technologies

09:40 | Keynote: SHIFTING TRAVEL BEYOND PEAK SEASON

Adele Youngs, CEO, Live Travel and Tours / Board Member, ETOA

10:00 | Panel discussion: LET'S NOT OVERLOOK ART, CULTURE AND OTHER HIDDEN GEMS

Adele Youngs, CEO, Live Travel and Tours / Board Member, ETO
Caroline Couret, Direktor, Creative Tourism Network
Damir Hoyka, Art photographer & Founder of Fotosofia
Kristijan Švajnzger, Regional General Manager for East Europe, Nordic and Caucasus, Intrepid Travel
Moderator: Tine Murn, Co-Founder, New Deal Europe

10:40 | Coffee break

SMART TOURISM WORKSHOPS, Dubrovnik hall, 1st floor
Participate in educational workshops led by T365 partners and top industry experts to gain insights into modern tourism trends and next-generation marketing using TikTok and other social media platforms. Learn how AI is revolutionizing travel and business operations, and discover how destinations are building resilience to thrive in an ever-changing world, 365 days a year.

11:10

| Smart Workshop: FROM TIKTOK TO TAKE-OFF - HOW GEN Z IS REDEFINING TRAVEL THROUGH SOCIAL MEDIA TRENDS by CREW

Magdalena Zatko, TikTok creator, Crew
Adrian Krajcar, TikTok creator, Crew
Karlo Turić, TikTok creator, Crew
Jan Mihaljević, TikTok creator, Crew

12:40 | Coffee and food Networking

13:15

| Smart Workshop: ARTIFICIAL INTELLIGENCE RAPIDLY TRANSFORMING THE WAY WE TRAVEL by HUKI

Hajdi Ćenan, Co-Founder & CEO, airt
Bruno Bajec, Senior Regional Manager, Dell
Roberto Gobo, Director of digital strategy and technology, Valamar Riviera
Tena Žganec, Project Manager, Innovation Centre Nikola Tesla & Nuqleus

14:45

| Side Session Workshop: Six Thinking Hats - Unleashing Creative Solutions for Year-Round Tourism (up to 10 participants, in Croatian language)

Robert Kuščar, Marketing expert, consultant and lecturer

11:15 - 16:00 | B2B MARKETPLACE, Grand Ballroom

PATNERING WITH THE BEST WITH A FOCUS ON DELIVERING 365 TOURISM
Join a dynamic B2B workshop where destinations, hotels, DMCs, and other travel service providers connect with global buyers, fostering valuable relationships and exploring new business opportunities. Meet some of the best Croatian 365 destinations.

11:15 | B2B Marketplace – 1st round 5 x 15 min

Presentation: Croatian National Tourist Board

12:40 | Coffee and food Networking

13:15 | B2B Marketplace – 2nd round 6 X 15 min

Presentation: Zagreb – all about local experiences

15:00 | B2B Marketplace – 3rd round 4 x 15 min

16:00 | Closing Cocktail lunch & Networking

The organizer reserves the right to amend the program.

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