Boštjan Mikuž
Outdoor Entrepreneur, Good4Venture

Boštjan Mikuž is a Slovenian outdoor entrepreneur, IFMGA mountain guide and race director with more than 12 years of experience in trail running and destination development. Through JATRAIL/Good4Venture, he develops international outdoor events including Julian Alps Trail Run by UTMB and Ultra Trail Vipava Valley, attracting thousands of runners and visitors to Slovenia.

His work focuses on connecting outdoor sport with tourism and destination development. He brings to the TOURISM365 panel practical experience of how major participatory events can extend the tourism season, strengthen international destination visibility and create lasting value for local communities.