Global Head of Tourism Advisory, Horwath HTL Croatia
private and public sector clients. He has been involved in more than 90 projects within Horwath HTL network and is equally experienced in working both in well-developed and competitive
tourist destinations as well as in emerging ones.
He is preparing various professional articles and reports relating to tourism in domestic and international publications (Hotels Magazine, Hotel Yearbook, Horwath HTL Reports, Global Hotel
Network, Hospitalitynet, Hospitality Inside, Hotel News Now, etc.) and is invited as speaker at high-profile international conferences (International Hotel Investment Forum Berlin, UNWTO
conferences, ITB Convention, etc.). Siniša is in charge for global cooperation between Horwath HTL International network and UN World Tourism Organisation (UNWTO).
Key Expertise: Tourism development strategies, Tourism master planning – strategic and operational, Tourism marketing planning – strategic and operational, Tourism product development,
Digital tourism / e-Tourism, Tourism competitiveness assessment and Market research.
Some of recent tourism projects managed by Siniša include: National tourism strategy of Republic of Slovenia, Tourism master plan of Istria Region, Tourism strategy and marketing plan of Zagreb,
Tourism master plan of Krapina Zagorje Region, Tourism strategy of city of Astana for EXPO 2017, Tourism action plan and product development plans for Astana by 2020, National tourism
strategy of Republic of Kazakhstan, Regional tourism master plan of Eastern Rwanda, etc.