Matthew D. Upchurch

Chairman & CEO, Virtuoso

Matthew is a travel industry visionary with a lifetime of experience in numerous sectors of the field. He has led Virtuoso since its founding in 1986,which today consists of more than 20,000 of the world’s most sought-after luxury travel advisors. Matthew was named to the ASTA Hall of Fame in 2004 and the Cruise Lines International Association Hall of Fame in 2010 and has served as the chairman of the Travel Institute. In 2019, Matthew accepted the World Tourism Award, in “recognition of Virtuoso’s commitment to sustainable tourism practices; and its mission to make sustainability a greater factor in consumer choice when traveling to increase success for those who are dedicated to travel as a force for good.”