Eduardo Santander

Executive Director, European Travel Commission

Eduardo Santander is the Executive Director of the European Travel Commission, an association of NTOs created in 1948 to promote Europe as a tourism destination. In this role, Mr Santander steers ETC’s activities aimed at building the value of tourism for the countries of Europe through cooperation in sharing best practices, market intelligence and promotion. Mr Santander has over 18 years of experience in tourism-marketing, brand-development, business-consulting, advocacy and public affairs. He is a passionate advocate of freedom to travel, smart connectivity and sustainability in tourism and beyond.