Iva Bencun

Director, Zadar Tourist Board

Iva Bencun is the Director of the Zadar Tourist Board, where she leads the promotion and strategic development of the city’s tourism. With extensive experience in destination management and marketing, she works on strengthening Zadar’s position as a leading cultural, historical and experiential destination on the Adriatic. Her focus is on sustainable growth, innovation and creating authentic experiences that connect visitors with the city’s unique heritage and lifestyle. She is also dedicated to promoting Zadar as an attractive MICE destination, highlighting its potential for meetings, incentives, conferences and events.