Iris Domazet Malobabić

Founder & CEO, Adriatic Concierge

Iris Domazet is an experienced tourism professional and entrepreneur with a strong focus on the luxury travel segment. After years of working in the industry, she founded her own travel agency, where she continues to oversee daily operations, business development, promotion, and international market positioning.

Her agency specializes in creating tailor-made programs for high-end clients, providing full concierge services – from airport transfers, luxury accommodations, and yacht, car, and jet rentals to exclusive private tours and unique destination experiences. In 2015, she expanded into villa management and launched the brand Unique Adriatic Villas, followed by the establishment of Adriatic Concierge Montenegro in 2017 to extend premium services to Montenegro and Serbia.

Since 2021, Iris has also been organizing international B2B luxury workshops, including Adriatic Luxury and Renaissance in Adriatic, which connect top Adriatic hotels with leading travel agencies from across Europe, CIS countries, and the Middle East. With her vision, dedication, and innovative approach, Iris is shaping the future of luxury tourism in the Adriatic region.