Ged Brown

CEO, Low Season Traveller

Ged founded Low Season Traveller in 2018 as the world’s first organisation completely dedicated to the promotion of travel during the off-peak seasons in each destination as a way to alleviate the growing issues of ‘over-tourism’.

A passionate advocate of the advantages of tourism, Ged has spent his entire career of over 30 years working at senior director level with leading travel and tourism organisations such as Thomas Cook, MyTravel, Kuoni, Routes, ForwardKeys, Travel Weekly and AviaDev.

He is dedicated to ensuring that there is a sustainable tourism offering for future generations which protects and nurtures destinations, their people and their cultures. As such, he is frequently called upon to present keynote speeches at several travel industry events throughout the year and regularly writes articles and publications on the industry.

In addition to his role at Low Season Traveller, Ged is the Founder and CEO of the Tourism Seasonality Summit, the annual event which brings together senior leaders from airlines, airports, and tourism authorities to formulate strategies relating to the challenges and opportunities which seasonality brings. Most recently the Tourism Seasonality Summit has been held in Bahrain and Seville and will be held in Rimini in 2026.

Ged is also proud to hold an active role on the management board of The World Tourism Association of Culture & Heritage since 2018.