Helena Matuša

CEO, Entrepreneurial Centre of Krapina-Zagorje County

Helena Matuša is a regional public policy stakeholder dedicated to strengthening the entrepreneurial sector in Krapina-Zagorje County, Croatia. As Director of the Entrepreneurial Center of Krapina-Zagorje County, she and her team provide comprehensive support to entrepreneurs through strategic guidance, mentorship, and access to resources. The Center has positioned itself as a driver of innovation and regional growth by developing initiatives such as the Invest in Zagorje platform for investment promotion, the Health IT Academy as a specialized educational program linking healthcare and digital skills, and targeted support schemes for startups and development projects in entrepreneurship. With these activities, the Entrepreneurial Center acts as a bridge between local businesses, regional authorities, and international partners, ensuring that Krapina-Zagorje County is recognized as an open, innovative, and supportive environment for sustainable business development.