A native of sunny California, Yasha is an award-winning travel and culture writer and editor. For 15+ years in Berlin, New York, and San Francisco, she’s successfully built and led creative teams for companies like Zalando and H&M and edited copy for powerhouses such as AMEX and Apple. As an author, she’s contributed to Fodor’s, Monocle, Interview Magazine, Guardian UK, The Hollywood Reporter, and Paper Magazine. With a specialty in hotels, she’s guided editorial projects for EDITION hotels and SBE Group, and was the European editor of the hotel review site A Hotel Life for nearly a decade. She’s currently a consulting editor for a new travel publication under the Departures brand.