Tom Jenkins

CEO, European Tourism Association (ETOA

Tom Jenkins is the CEO of the European Tourism Association (ETOA), an organisation dedicated to promoting fair business environments in European tourism. ETOA represents over 1,200 tour operators and suppliers from more than 50 countries that deliver more than €12 billion of business annually within Europe. Under Tom’s stewardship, ETOA’s scope of activity has broadened considerably; he has built close relationships with numerous legislators and other trade bodies at European, national and local levels. He regularly lobbies on members’ behalf on core legislative issues of visas, destination engagement, taxation and the Package Travel Directive. Mr. Jenkins also regularly contributes to a variety of media, including the BBC, GMTV, CNN, & CNBC. Before taking the reins at ETOA, Mr Jenkins held a number of management positions at American Express. He also spent six years as a tour guide for American Express and Thomas Cook, and helped launch Galleries Magazine. Mr. Jenkins graduated from Bristol University with a BA in English & History. He also conducted two years of post-graduate research at London University’s Courtauld Institute