Executive Director, European Historic Thermal Towns Association (EHTTA)
Simone studied business and tourism at the Cologne Business School (Cologne, Germany), graduating in 2002. With a specialisation in destination marketing and incoming tourism, she worked for tour operators and companies in Thailand and Germany. In 2005 Simone started her job as tourism marketing manager in the German town of Wiesbaden, also known as the “world spa city of the 19th century”. As Head of Marketing and Deputy Managing Director with Wiesbaden Congress & Marketing GmbH, she gained more experience in both health and cultural tourism between 2008 and 2020, while discovering her enthusiasm for the thermal heritage and spa towns in Europe.
After having engaged and participated in the development of the European Historic Thermal Towns Association (EHTTA) from a members’ perspective for almost a decade, Simone was appointed as Executive Director of the EHTTA in 2020.
Certified as Cultural Route of the Council of Europe, EHTTA liaises with various European and International associations and networks promoting its transnational European tourism product with the winning combination of culture, heritage, wellbeing and health. As an Affiliate Member of UNWTO, EHTTA has been organising the International Congress on Thermal Tourism in 2022 and 2023 with the goal to raise more awareness for thermal tourism on a global level.