M.Sc. Martina Bienenfeld comes to the position of director of Zagreb Tourist Board in June 2014, from her previous job as the Head of Tourism Department at the City of Zagreb Office for Economy, Labor and Enterprises, whose tasks are the implementation of tourism development strategy, planning, proposal of measures for stimulating investments in tourism and many other activities related to tourism in Zagreb and Croatia. Along with working with our national airline company Croatia Airlines, Mrs. Bienenfeld studied at the Faculty of Humanities and Social Sciences at Zagreb University. In 2004 she finished postgraduate scientific studies “International Tourism in National Economy” at the Faculty of Economics and Business in Zagreb and earned the Master’s Degree.
In the Zagreb Tourist Board, Mrs. Bienenfeld is developing a tourist offer of the Croatian capital, with a special emphasis on the destination management carried out in cooperation with the tourist industry and the public and private sectors, in order to further promote Zagreb and its better tourist positioning. Especially note are two promotional campaigns which are representing summer and winter offer. Summer campaign – the Zagreb Summer Tour presents a series of events, street and other festivals, fairs and happenings, which attract a large number of tourists and citizens of Zagreb with its diversity and quality. On the other hand, the specially designed winter campaign particularly emphasizes the Advent in Zagreb. The excellent results have been achieved and, as a result, Advent in Zagreb carries with pride the best Advent in Europe title for three years in a row. Mrs. Bienenfeld positions and promotes Zagreb as a year-round destination, developing special types of tourism such as health and MICE tourism. Likewise, she endeavors to develop tourism in a sustainable manner, and with the creation of a year-long offer and emphasis on cultural tourism and events, she strives to make to Zagreb’s visitors more comfortable and quality-based stay in the capital.