Director of the Tourism Sector, and Marketing and Communication Department at Croatian Chamber of Economy
Andreja Vukojević is the Director of the Tourism Sector and Marketing and Communication Department at the Croatian Chamber of Economy, the largest Croatian business network promoting the interests of its members. Her responsibilities include providing a range of services aimed at improving the entrepreneurial climate for tourism businesses, planning educational programmes to increase their resilience and stay on-trend, and encouraging businesses to develop new tourism products and join forces with the aim to developing year-round tourism, diversifying the offer across all Croatian regions and promote sustainability.
As the director of the Marketing and Communications Department of the CCE, she manages the communication and marketing activities of the CCE, including internal communication, cooperation with the media and relevant authorities, and executing marketing and promotional campaigns.
Previously, Andreja was Head of Brand Development at the Croatian National Tourist Board, where she focused on developing brand campaigns such as “Safe Stay in Croatia”, “Digital Nomads” and the high-season promotional campaign. Prior to working in tourism industry, Andreja was part of the Marketing Division of the Croatian Post, firstly as Head of Promotion Department and then promoted to the Director of Marketing Division.
She holds a master’s degree in Domestic and International Trade Management from Libertas International University. She also attended various courses and seminars in marketing, communication, digitalization, and leadership.